How Gamification Improves Driver Safety

Is Gamification A Trend Or Can It Really Promote Driver Safety?  

Leading-edge companies focused on rapid results and culture change are making driver learning and development fun and that includes gamification.  

Advancements in psychology, neuroscience and gamification are revealing how three key aspects of driving can improve safety.  

Forward thinking fleet managers are changing driver behaviour and fleet efficiency by focusing on the individual driver, current driving skills and attitude whilst driving.

How Adults Learn  

Gone are the days of hours spent in a classroom learning the theory.  

Research has found that adults learn best through experience and having an opportunity to reflect on the link between their behaviour and the results they achieve.  

By introducing a gamification element to improving driver safety focuses drivers on the desired behaviours and the rewards they’ll receive.  Over a shorter time period the new behaviour emerges, is reinforced in the mind and driver safety improvements become the new norm.  

Analysis and reports of real time driving data identify the skills and training drivers need to improve, stay safe on the road and simultaneously ensure company budgetary targets are met.    

Steps to Exploring Gamification Benefits

If you’re ready to explore how to add gamification into your driver safety program, we recommend the following next steps:

1. Identify people within your company who understand the importance of innovation and learning to improve driver safety.  

2. Conduct an analysis of current driver safety behaviour and identify where there are gaps between current and desired standards.

3. Identify driving professionals and managers who can champion improvements and gamification. 

4. Start by introducing the game element within your existing training settings, which will build engagement and morale.

5. Introduce the app-based system, data analysis and reporting to implement evidence-based driver safety improvements.  

Gamification Implementation Support  

With our app, MI platform and passion for safer driving, our team of specialists can guide you through your initial analysis, setup and culture change process.  Email adam@toot.co and book your app and Fleet Management Platform demonstration.